Feb 1, 2022
What does authenticity mean? How can you incorporate genuine marketing into your business?
In this episode, Raul sits with Amy Jacobus to talk about human marketing. Amy is the founder of Grounded Growth consulting, a comprehensive framework for creating an evergreen brand guide and actionable marketing plan. Amy shares the framework she uses for her clients in improving and investigating the brand and marketing strategy. She emphasizes the importance of good marketing — with integrity and aligned with values. Thus, it is also significant to constantly practice finding your authentic voice.
Tune in to know why feelings are free to get involved in marketing aside from data and numbers.
Highlights